In Conversation with Maple & Wren

This week on the Creative Business Community Podcast, Erin chats with El from Maple and Wren — the Perth floral studio renowned for intentional, timeless floral moments — and the brains behind the Maple and Wren Floral Art Academy. El talks with us about her move swapping her government comms and corporate events job to running her own business, going from market‑stall flower crowns to luxe weddings, big‑deal installs and a buzzing education arm.

We get into how she niched down and proved that what you show is what you attract, how she builds and trusts a team with clear briefs and mood boards (and lets go of the “my way” stuff when it doesn’t matter), and how she juggles being both creative and CEO — finding fresh spark in marketing, shop curation and new products. She also shares the real‑life rhythms keeping burnout at bay: crack‑of‑dawn walks, calendar blocking, Friday family movie night and the whole glass‑vs‑plastic balls mindset.

Plus, she’s scaling with intention — acquiring Zest Flowers in Dunsborough and opening a new Beaufort Street store in Perth — and teaching the modern, on‑trend wedding design she wished existed when she started.

It’s a fun, practical, heart‑led chat about building a luxury creative brand without losing the joy of making. 

 

Connect with our guest!
Find Maple and Wren:
Website: https://mapleandwren.com.au/ 
Instagram: @mapleandwren
Facebook: Maple and Wren

Find Maple and Wren Floral Art Academy:
Website: https://www.mwfloralartacademy.com.au/ 
Instagram: @mapleandwren_floralartacademy
Facebook: Maple and Wren Floral Art Academy

Find Zest Flowers:
Website: https://www.zestflowers.com.au/ 
Instagram: @zestflowers
Facebook: Zest Flowers

 

Creative Business Spotlight:

The Dainty Co
Website: https://www.thedaintyco.com.au/ 
Instagram: @thedainty_co
Facebook: The Dainty Co
YouTube: Coralie Carosin